Let me ask you a crazy question.

Are you in business to make money?

If this is a crazy question to you...good! That means we're on the same page.

If you say, "No, I'm in business to do good." I would push back with, "You can't do much good if you don't make money."

Then I'd whip out my handy...

Are you trying to figure out whether you should sell high ticket offers or low ticket offers in your sales funnel and campaign efforts?

I don’t know about you, but we want to maximize sales conversions AND profits while also building a lifestyle business.

If so, then this Free Sales Funnel...

My favorite UFC champion taught me something that holds parallel truth in direct response copywriting, content writing, and digital marketing.

Anderson (the Spider) Silva has achieved mesmerizing, awe-inspiring wins over championship level fighters using a broader range of tools than, arguably,...

The truth about human psychology is that we are more likely to make a change to avoid pain than to gain pleasure.

Think about it...we're creatures of habit. Many will maintain habits, even bad ones, until they get that diagnosis that they have to stop...or else!

Right?

The same is true for...